A series of motion graphics designed to visualise the SOTA platform in a clear and engaging way. UI assets were recreated in Illustrator and animated in After Effects to demonstrate how easily users can generate images and videos.
Product Launch Video
Brief
Develop a launch video introducing SOTA’s AI-powered creative platform, clearly communicating its core capabilities and positioning it as an innovative tool for generating images, 3D assets and video.
I helped shape the visual direction of the opening sequence, leading the shot flow and designing and animating platform and chatbot interactions for the product launch.
Platform Visualisation & Motion Graphics
Brief
Create a series of motion design assets to visually demonstrate and simplify the platform’s workflow process, translating complex steps into clear, intuitive animations.
AI Apps Launch Video
Brief
Conceptualise and produce a launch video introducing AI-powered monetised apps, clearly communicating their value proposition, revenue potential, and user benefits through a compelling motion-led narrative.
Initial Storyboard
Focused on mapping the narrative and testing how complex AI functionality could be communicated visually. This stage helped identify gaps in clarity, pacing and transitions.
Developed Storyboard
Refined composition, timing and transitions to create a smooth, intuitive product story. Visual flow was aligned with SOTA’s key message: build, publish and monetise AI apps.
High-Performing Social Content
Alongside product and motion work, I regularly edited and produced AI-generated social content for SOTA’s LinkedIn as part of day-to-day marketing activity.
Several posts performed exceptionally well, reaching 250k+ impressions, demonstrating strong audience engagement and consistent content performance beyond launch moments. The screenshots highlight some of the top-performing posts I worked on.
Role: Motion Designer, Graphic Designer, Video Editor, Marketing Strategy
Tools: After Effects, CapCut, Illustrator, AI Tools (KLING, SEEDANCE, NANOBANANA)
Tools: After Effects, CapCut, Illustrator, AI Tools (KLING, SEEDANCE, NANOBANANA)
