A short-form motion promo introducing an event discovery app.
The project explores UI-led transitions, shape morphing, and dynamic 3D camera movement to create a seamless journey from conversation to real-world experience
The project explores UI-led transitions, shape morphing, and dynamic 3D camera movement to create a seamless journey from conversation to real-world experience
Colour System Exploration
While maintaining a consistent motion system, I explored multiple colour directions for the widget introduction. The goal was to evaluate how different palettes influence brand tone, energy, and perceived audience positioning.
Storyboarding
I defined the narrative before animation began. Each transition was planned to feel continuous and motivated. The sequence moves from brand introduction to immersive product exploration with clear progression.
This pre-visualisation phase ensured the final animation felt cohesive, purposeful, and product-driven rather than purely aesthetic.
Role: Motion Designer
Tools: After Effects, DaVinci Resolve, Illustrator
Tools: After Effects, DaVinci Resolve, Illustrator
