Lemonade Soda Branding & Advertising Campaign
Problem:
How can I create a visually appealing soda brand to target young teenagers?
Target Audience:
Children between the ages of 12-15, interested in social trends and expressive themselves through social media
My Role and tools:
Designer and animator, used Adobe After Effects, Illustrator, Premiere Pro and Blender
This is a self-initiated project designed to demonstrate my skills in branding, advertising, and animation
Process
I started my journey initially by researching various designs already on the market.
After careful consideration and my love for food mascots,
the cute can was born.
Initial Idea
Initially, my idea to stand out in the market was to have a can that would be white and plain, potentially standing out from all the saturated colours of the market.
I was also hoping it would encourage children to want to customise the can themselves, filling in the blank spaces with their own colours. That would inspire more sustainable practices, such as reusing or keeping as their own decoration pieces.
Final Design
3D Animated TV Commercial
'A can was born'
Director & Animator:
Laimilija Zilyte
Concept:
In the era of social media, I set out to create a TV commercial that would advertise the Fizzy Rizzy brand in a fresh, fun, and snappy way. The vibrant, playful spirit of Fizzy Rizzy lemonade needed to shine through like never before, introducing a dynamic and unique approach to brand storytelling. This commercial would serve as the launchpad for an evolving campaign, designed to captivate audiences and unravel the exciting story of what Fizzy Rizzy truly represents
Experiments
See Also...
©2025 Laimilija Zilyte
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